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The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small BusinessBy Monica Mehta
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The dropout that makes billions seems to have caught lightning in a bottle-- a triumph relying more on luck than skill and never to be repeated. In real life, successful entrepreneurs take classes, write business plans, and map out responses to every contingency. But if the story is such a fluke, why do we keep hearing ones like it over and over again?
The Entrepreneurial Instinct looks past the rags to riches stories of self-made entrepreneurs to explore how our mind, behavior, and brain chemistry impact our ability to be enterprising in the absence of formal training. Interviews with dozens of entrepreneurs reveal the traits and habits that allow them to take rewarding risks, overcome fear and failure, and thrive in the face of ambiguity. Conversations with experts in the fields of neuroscience and behavioral psychology expose the scientific explanation behind their seemingly innate knack and shed light on how the rest of us who may not be naturally gifted entrepreneurs can use brain chemistry to find success.
The book weaves together stories from entrepreneurs, pop culture figures and thought leaders (including the founders of CLIF Bar, Carol's Daughter, Marquis Jet, Skip Hop, Dogfish Head Beer, KIPP Charter School, J Brand Jeans, writers of Grey's Anatomy, rock journalist Neil Strauss, Phoenix Suns forward Grant Hill) to reveal cutting edge insight on using brain chemistry to work in ways to create a cycle of productivity, take risks that pay and tap into our creative mind to realize professional success.
In a time where millions of Americans are unemployed, underemployed or aspire for better opportunities, The Entrepreneurial Instinct offers much needed techniques for using our innate capabilities to make more with less.
- Sales Rank: #913079 in Books
- Brand: Brand: McGraw-Hill
- Published on: 2012-09-11
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .90" w x 6.40" l, 1.05 pounds
- Binding: Hardcover
- 224 pages
- Used Book in Good Condition
Review
"This book nails it. It pinpoints the mind, spirit and thought process of an entrepreneur and explains how a guy like me can have ADHD, struggle in school and STILL retire at 49. It's a must read for anyone who wants to create their own luck in life." - Jim Halpin, former CEO Comp USA, former President of Homebase & BJ's Wholesale.
"The Entrepreneurial Instinct is a must read for anyone aspiring to excel by challenging conventional wisdom and rolling with the punches to do what comes naturally." - Ajay Banga, President & CEO, MasterCard Worldwide
"Illuminating and rich case based insights into the physiology that drives entrepreneurial risk-taking and decision-making." - Ian MacMillan, Professor of Entrepreneurship, Director of Sol C. Snider Entrepreneurial Research Center, The Wharton School
"I couldn't put this book down. The author does an outstanding job drilling down to unearth exactly what allows some to risk life and limb to create something of value, a feat that should ignite interest in many. Highly recommended reading." - Robert DiRomualdo, Former Chairman & CEO Borders Group, Former CEO Hickory Farms
"This book gets rid of the last excuse of the would-be entrepreneur: fear. The Entrepreneurial Instinct helps you take smarter risks with less angst. It obliterates a lot of the conventional wisdom around entrepreneurship, and shows what it really takes to succeed." - Kimberly Weisul, Inc Magazine
About the Author
Monica Mehta is an investor, author and sought after expert on small business and finance topics. She brings 15 years of hands-on experience as an operator of multi-million dollar consumer businesses and advisor to hundreds of entrepreneurs. She is currently a Managing Principal at Seventh Capital, a New York based investment firm. She also writes a regular small business column for Bloomberg Businessweek and appears on-air as a finance expert for Fox News, Fox Business, ABC News and MSNBC.She is a graduate of the Wharton School of the University of Pennsylvania.
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