Ebook Free Relational Political Marketing in Party-Centred Democracies: Because We Deserve ItBy Helene P M, Professor Johansen

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Relational Political Marketing in Party-Centred Democracies: Because We Deserve ItBy Helene P M, Professor Johansen

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This book offers a critical re-thinking of the way in which traditional market logic – derived from mainstream economics and managerial marketing – has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in later years also the relatively new but rapidly expanding field of political marketing.

Such approaches are founded on the assumption that all markets are driven exclusively by exchange dynamics and this has in turn rendered the most basic workings of co-production and participation-oriented party-centred political systems theoretically invisible. The author starts by providing a thorough and wide-ranging critical assessment of the theoretical underpinnings of the contemporary political marketing literature and its market-based political science antecedents. Using a relationship marketing perspective the author goes on to offer a re-conceptualisation of these political spheres in terms of 'markets' which addresses the theoretical inadequacies of prior research. She closes by examining some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties.

This book is essential reading to all those interested in party-centred politics and political marketing, as well as democratic theorists and students of political theory in general.

• Sales Rank: #3744188 in eBooks
• Published on: 2013-04-28
• Released on: 2013-04-28
• Format: Kindle eBook

Review
'Political marketing theory tends to offer universal models and truths. Helene Johansen challenges these, placing the party at the centre of discussion and arguing powerfully for a relational paradigm to reinvigorate democracy. This is an important work, one that should be absorbed by academics and practitioners to ensure political marketing serves and not subverts democracy.' Darren G. Lilleker, Bournemouth University, UK 'The author evokes particularly well the essence of political situations and their distinctiveness from the classic product - market situation that prevails in the marketing literature. Well written, lucid and insightful this book represents a subtle and sophisticated analysis and goes beyond the debates within the community of political marketing scholars to address some of the key issues faced by the life of democracy today.' Nicholas O'Shaughnessy, Queen Mary, University of London, UK 'This book is a timely addition to the political marketing literature. ... The book is essential reading for any political marketing student and provides an extensive critical review of the marketing literature and shows how it has been and should be applied to politics. Therefore it should also be recommended reading for students of politics and elections.' Democratization

About the Author
Helene P.M. Johansen is Associate Professor of Strategic Communications in the Faculty of Media and Journalism at Volda University College, Norway.

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PDF Ebook Niels Bohr and the Quantum Atom: The Bohr Model of Atomic Structure 1913-1925By Helge Kragh

PDF Ebook Niels Bohr and the Quantum Atom: The Bohr Model of Atomic Structure 1913-1925By Helge Kragh

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Niels Bohr and the Quantum Atom: The Bohr Model of Atomic Structure 1913-1925By Helge Kragh

PDF Ebook Niels Bohr and the Quantum Atom: The Bohr Model of Atomic Structure 1913-1925By Helge Kragh

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Niels Bohr and the Quantum Atom is the first book that focuses in detail on the birth and development of Bohr's atomic theory and gives a comprehensive picture of it. At the same time it offers new insight into Bohr's peculiar way of thinking, what Einstein once called his 'unique instinct and tact'. Contrary to most other accounts of the Bohr atom, the book presents it in a broader perspective which includes the reception among other scientists and the criticism
launched against it by scientists of a more conservative inclination. Moreover, it discusses the theory as Bohr originally conceived it, namely, as an ambitious theory covering the structure of atoms as well as molecules. By discussing the theory in its entirety it becomes possible to understand why it
developed as it did and thereby to use it as an example of the dynamics of scientific theories.

• Sales Rank: #2153688 in eBooks
• Published on: 2012-05-03
• Released on: 2012-05-03
• Format: Kindle eBook

Review
Review from previous edition: "This book is likely to become the definitive history of the development of Bohr's atomic model. Written by an experienced historian of science, it surveys the full breadth of the literature on its history and implications in physics, chemistry, astrophysics and far beyond, including excerpts from many still unpublished sources such as letters or manuscripts." --Klaus Hentschel, Professor and Director of the History Department, Stuttgart University

"This compelling biography of a scientific theory, that of the Bohr atom, is unprecedented and unmatched in depth and breadth. It explores the development of the revolutionary Bohr atom from its birth in 1913 and extensions during the next five years to its supersession by modern quantum mechanics in the mid 1920s, treating at each stage its successes and failures and its positive and negative receptions in Europe and the United States. It is unique in emphasizing and documenting that Bohr conceived his theory as a comprehensive theory of the constitution of matter, one that applied to both atoms and molecules, that is, to the domains of both physics and chemistry, whose practitioners responded to it in profoundly different ways. We have here what promises to be the definitive history of the Bohr theory of the atom." --Roger H. Stuewer, History of Science and Technology, University of Minnesota

"Around the world, the Bohr model of the atom is visually synonymous with "science." Despite its universality, the Bohr atom has waited a hundred years for Kragh's thorough study. Usually exiled to introductory chapters in histories of quantum mechanics, this instantly recognizable model has long needed a focused investigation. Kragh examines Bohr's atom on its own terms, not merely as a stepping-stone to later quantum theory. In this book we have a remarkable narrative of the genesis, application, reception, and use of one of the pivotal theories of modern physics." --Matthew Stanley, Gallatin School of Individualized Study, New York University

About the Author

After graduation from the University of Copenhagen in physics and chemistry, and a period as a high school teacher, Helge Kragh became Associate Professor at Cornell University, Departments of History and Physics. Later, he took positions as Curator at the Steno Museum for Science and Medicine and Professor of the History of Science at the University of Oslo. Since 1997, he has been Professor of the History of Science and Technology at Aarhus University, Denmark. He is a member of the Royal Danish Academy of Sciences and Letters, the International Academy for History of Science, and the European Academy of Science. From 2008-2010, he was President of the European Society for History of Science.

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PDF Ebook The Chakra Deck: 50 Cards for Promoting Spiritual and Physical Health (Relax and Rejuvenate)By Olivia Miller

PDF Ebook The Chakra Deck: 50 Cards for Promoting Spiritual and Physical Health (Relax and Rejuvenate)By Olivia Miller

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Eastern cultures have long attributed well-being to the balancing of one's chakras -- or vital energy centers within the body -- through yoga, meditation, and breathing exercises. This deck, by the author of the best-selling Yoga Deck, introduces the seven major chakras -- Root, Sacral, Navel Solar Plexus, Heart, Throat, Third Eye, and Crown. Learn how they affect your overall state of being and how to balance chakras that have become blocked or overloaded.

• Sales Rank: #226775 in Books
• Brand: Brand: Chronicle Books
• Published on: 2004-09-02
• Original language: English
• Number of items: 1
• Dimensions: 4.10" h x 1.30" w x 5.80" l, .75 pounds
• Binding: Cards

Features

• Used Book in Good Condition

About the Author
Olivia H. Miller is a freelance writer and has been a student of yoga for twenty-five years. She lives on Cape Cod in Massachusetts.

Nicole Kaufman is a freelance illustrator whose work has appeared in several publications and books. She lives with her family in Sonoma County's beautiful wine country.

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